This is a Green Initiatives event
How to Change the World
Green Drinks May Film Screening
In 1971's Vancouver, a group of eccentric, passionate, and resourceful individuals came together for a single protest and ended up kickstarting the modern environmental movement.
This is the real-life thriller story of how Greenpeace came to be, as depicted in Jerry Rothwell’s 2015 documentary How to Change the World.
The film follows the first person narrative of Bob Hunter, co-founder of Greenpeace, and documents the rising years of this global activism organization. Interviews with insiders are supplemented by valuable never-seen-before archive footages, delivering a in-depth discussion on that time period.
Green Initiatives' 62nd film screening, How to Change the World, explores how Greenpeace pioneered the linkage between environmental protection and media communication. The role of digital media in activism is a topic with increasing relevance today, as social media has been integrated within every aspect of our daily lives . Through employing the “mind bomb”,which equals to viral trends of today, Greenpeace was the first to bring environmental problems to mainstream attention.
ABOUT THE EVENT
Thursday 12 May 2016 | 18.30 - 21.00
Jingan Kerry Center | Tower 1 |32F,
1515 West Nanjing Road