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Chirantan Ray . Oteman Chen | How to build strong brands in China

  • The Portman Ritz-Carlton Hotel 1376 Nanjing Xi Lu Shanghai (map)


AmCham Shanghai Marketing and Media Committee invite you to a morning presentation

Top 100 Most Valuable Chinese Companies
How to build strong brands in China

Chirantan Ray |  Oteman Chen

Millward Brown released their annual BrandZ™ Top 100 Most Valuable Chinese Brands ranking and report for the fifth consecutive year. The report has become a strong resource for understanding Chinese brands across 21 different categories and the dynamics that drive brand value growth both at regional and global level. Chirantan Ray, Managing Director of Millward Brown Shanghai, joined by Oteman Chen, Planning Director, Baidu will provide valuable insights and learnings from the report.

How to build strong brands in China
How impactful is branding on doing business in China?
What current trends are motivating and influencing brand development?

 

ABOUT THE EVENT

Date
Wednesday 19 August 2015  |  08:00 to 09:30
Venue
The Portman Ritz-Carlton Hotel 
1376 Nanjing Xi Lu
Cost
ULI Member RMB 200 | Non-Member RMB 350

 

ABOUT THE SPEAKERS

Chirantan Ray has close to 15 years of research experience across different areas including Communications, Brand, Equity, In-market tracking surveys and Advertising pre-testing. Having worked in China for over 7 years, Chirantan is well equipped to handle and advise senior level executives on branding and communications related business issues. Chirantan took on the mantle of leading the Unilever team in Millward Brown China in 2010 and has made a significant impact in growing the reputation of the team both within the MB world and the Unilever world.


Oteman Chen is Planning Director for the Marketing Consulting Department at Baidu. Prior to Baidu, Oteman had over 7 years experience in the Advertising industry, working in brand strategy and consumer insights. Joining, Baidu in 2014, he specializes in solutions for Baidu products and strategy, from brand consulting to digital marketing. He has a vast knowledge specifically in retail, IT and automotive industries. 

Earlier Event: August 17
Career Fair | Beijing
Later Event: August 19
Career Fair | Shanghai